Display advertising refers to advertising a product, or service, through visuals and graphics such as imagery or video. These are placed on networks known as publisher websites such as Google Display Network and even Facebook.
Our Display Advertising Agency Can Create The Best Display Ads Out There.
Take Advantage Of Millions Of Sites
When we create your display ads and advertise on platforms such as Google Display Network, you can take advantage of millions of websites around the globe, giving you the platform to reach billions of people.
Familiarise People With Your Brand
Allow people to become familiar with your brand as they repeatedly see your advert, moving from website to search engine. Recent stats reveal brand awareness can increase by a whopping 21% when using display ads.
Reach New Audiences
As well as gaining clicks and conversions, you’ll also see increased sales from people who otherwise wouldn’t have seen your brand or perhaps not have shown interest had the imagery/advert not caught their eye and piqued their interest.
Just as you enjoy with paid search and paid social advertisements, you’ll also enjoy measurable results with display adverts too. Not only will your brand gain invaluable insight but we’ll then be able to optimise your ads to continually increase your ROI.
The term ‘display ad’ is a blanket term for adverts that can be defined in three different categories. These are site placement advertising whereby your ads are placed onto third party websites; Contextual advertising where networks place their ads on what they believe to be relevant websites i.e. an ad for cat food on a cat rescue website and lastly, Remarketing. Remarketing in short, is where display ads appear in front of previous visitors, to your site or landing pages, whom have left without converting.
Display ads can also be placed on third-party websites, relevant to the company’s demographic. They’re displayed in the form of banners, text ads and even simple images.